Denver traded veteran defensive end Rich Jackson to Cleveland…
Denver traded veteran defensive end Rich Jackson to Cleveland during the 1972 season for a 1973 third-round draft choice. That selection became offensive lineman Paul Howard. Jackson had been one of the Broncos’ first great defenders, but knee trouble had begun to limit him and 1972 became his final NFL season.
Cleveland Browns Received
- player Rich Jackson
Denver Broncos Received
- pick 1973 third round pick (#54-Paul Howard)
Trade Analysis
What the Trade Actually Did
Denver traded veteran defensive end Rich Jackson to Cleveland during the 1972 season for a 1973 third-round draft choice. That selection became offensive lineman Paul Howard. Jackson had been one of the Broncos’ first great defenders, but knee trouble had begun to limit him and 1972 became his final NFL season.
Why the Deal Made Sense
Timing is the key to this trade. Jackson’s peak in Denver was excellent, but the Broncos moved him after injuries had reduced his long-term outlook. Denver turned the final portion of Jackson’s career into a third-round selection and used it on Paul Howard, an offensive lineman who became a long-term Bronco. That is a strong conversion of declining veteran value.
What the Return Became
Cleveland did receive a decorated defender for a playoff push, so the deal was not irrational. The problem is that the tenure lasted only the remainder of the 1972 season.
Why the Value Separated
Howard’s longevity gives Denver the clearer realized-value edge. The Broncos sold at the right moment and transformed a fading star into a player who remained useful for years.
Final Verdict
Denver Broncos Win. The final grades reflect realized production, longevity, acquisition cost and the value of the draft capital that changed hands. Denver Broncos receives A- and Cleveland Browns receives C.
How the Hindsight Standard Applies
This verdict does not assume that every draft choice should have produced a star. It compares what each club surrendered with the actual careers, roster roles and flexibility created by the exchange. That keeps the judgment centered on historical value rather than reputation alone.