Atlanta received Bob Long and Doug Goodwin. Long immediately…
Atlanta received Bob Long and Doug Goodwin. Long immediately started nine games for the Falcons and produced 484 receiving yards with four touchdowns, creating a substantial first-season return and making Atlanta's side clearly more productive in hindsight. The A- grade reflects that realized football value and the complete supported package, while the overall verdict is Atlanta Falcons Win.
Atlanta Falcons Received
- player Bob Long
- player Doug Goodwin
Green Bay Packers Received
- player Leo Carroll
Trade Analysis
The Exchange
On 1968-09-02, Atlanta Falcons and Green Bay Packers completed this exchange. Atlanta Falcons received Bob Long; Doug Goodwin, while Green Bay Packers received Leo Carroll. Historical team, draft, and player records support that package and provide enough career context to compare what each side actually gained.
Atlanta Falcons Return
Atlanta received Bob Long and Doug Goodwin. Long immediately started nine games for the Falcons and produced 484 receiving yards with four touchdowns, creating a substantial first-season return and making Atlanta's side clearly more productive in hindsight. The A- grade reflects that realized football value and the complete supported package, while the overall verdict is Atlanta Falcons Win.
Green Bay Packers Return
Green Bay received Leo Carroll. The Packers did not receive a draft choice in the documented exchange, and Carroll's return did not approach the production Bob Long immediately supplied to Atlanta, leaving Green Bay well behind on realized value. The D grade reflects that realized football value and the complete supported package, while the overall verdict is Atlanta Falcons Win.
Value in Hindsight
The decisive difference is realized value rather than the nominal size of the package. Atlanta Falcons turned its return into the stronger on-field outcome, while Green Bay Packers received less durable or less productive value. That gap supports the Atlanta Falcons Win conclusion and the A- versus D grading split.
Final Verdict
The final call is Atlanta Falcons Win. Atlanta Falcons earns a A-, and Green Bay Packers earns a D. Those grades weigh the documented assets, the length and quality of the resulting contributions, and the practical value each club actually realized after the exchange.