Arizona/St. Louis Cardinals received Dallas' 1970 fifth-round…
Arizona/St. Louis Cardinals received Dallas' 1970 fifth-round selection at No. 127 for veteran Bobby Joe Conrad and used it on Barry Pierson. Pierson did not establish a meaningful NFL career for St. Louis, so the Cardinals failed to turn the draft return into lasting value. With Dallas also receiving little from Conrad, St. Louis earns a D in an even low-impact trade.
Arizona Cardinals Received
- pick 1970 fifth round pick (#127-Barry Pierson)
Dallas Cowboys Received
- player Bobby Joe Conrad
Trade Analysis
The Exchange
Dallas acquired veteran receiver Bobby Joe Conrad from St. Louis in June 1969 and sent a 1970 fifth-round selection in return. That choice became No. 127, which the Cardinals used on Barry Pierson. Neither incoming asset developed into significant long-term value for its new team, making this a case where the fairest hindsight result is a low-grade draw.
Arizona/St. Louis Cardinals Return
St. Louis had the chance to turn an aging veteran into a future draft contributor. The fifth-round selection offered reasonable value, but Pierson did not establish a meaningful NFL career for the Cardinals. That leaves the team with little realized production from the return. A D recognizes that receiving a fifth-round asset was sensible while still grading what the pick actually became.
Dallas Cowboys Return
Conrad's Dallas tenure was brief. He appeared in eight games and caught four passes for 74 yards, far below the production associated with the best years of his Cardinals career. Dallas did obtain some veteran depth and experience, but the on-field payoff was minimal. The Cowboys therefore also earn a D: the acquisition was not expensive enough to be catastrophic, yet it did not create substantial football value.
Value in Hindsight
The temptation in a player-for-pick trade is to declare the team receiving the draft choice the winner automatically. That does not fit here because the selection did not become a productive Cardinals player. At the same time, Dallas did not get enough from Conrad to claim the better side. Both clubs made a reasonable low-cost move that produced little.
Final Verdict
Even Trade. St. Louis and Dallas each receive a D. The Cardinals' fifth-round selection failed to develop into meaningful value, while Conrad's short Dallas stay produced only a small amount of receiving production.